The Director of Annual Giving (the Director) provides leadership for creating, executing and evaluating a year-round comprehensive annual giving program. This position is responsible for driving participation goals, with a strong focus on giving from undergraduate alumni, as well as building a culture of philanthropy amongst graduate alumni, students, parents and friends of Stevens. Increasing the average gift size through strategic solicitations that drive gift upgrades will be pivotal to supporting key revenue goals. The Director will meld data-driven decision making and industry best practices with an understanding of Stevens’ rich tradition and history to create a compelling and effective strategy.
Build and lead, under the direction of the AVP for Annual Giving and Alumni Engagement, an appropriately diverse and segmented approach to the university’s annual giving program that maximizes Stevens’ ability to drive giving participation percentages from undergraduate alumni specifically, and dollars committed by both undergraduate and graduate alumni as targeted objectives. Additional constituencies will include graduating seniors, parents, and faculty/staff.
Develop and align plans and strategies to fulfill established annual giving fundraising targets through the effective implementation and integration of all available solicitation channels, including direct mail, e-mail, web-based/crowdfunding, phone, and personal appeals. The Director will be responsible for identifying and deploying new tools and strategies to solicit and engender philanthropic support currently not in use at Stevens.
Operate as a full and collaborative partner to the Director of Alumni Engagement, creating a fully integrated approach to strengthening connectivity to Stevens through programming that demonstrates philanthropic return on investment from over 46,000 alumni worldwide.
Co-manage an integrated team of three Assistant Directors who are responsible for working with volunteer groups who create a sense of connectivity to Stevens through programming and philanthropy.
Leverage volunteer leadership through fundraising programs focused on increasing undergraduate alumni giving participation and dollars contributed by alumni in reunion and non-reunion classes, fraternities and sororities, and other alumni affinity groups. Enhancing the approach to alumni associated with undergraduate classes and from within affinity groups celebrating anniversaries will represent particularly high priorities.
Define and execute the strategies, processes, and procedures for delivering results-driven crowdfunding campaigns and an annual day of giving in coordination with key Development and Alumni Engagement colleagues, campus partners, and student leaders.
Lead an effort to build a culture of digital philanthropy by understanding and deploying best practices in social media, web-based target marketing, interactive appeals, and other emergent digital trends.
Create and manage, in close alignment with Development Services colleagues, a dynamic and evergreen data set that is not only accurate but provides the team with a level of predictive modeling for annual giving behavior. A growing demand will be placed on the Director and Development Services to create reports, and ultimately a dashboard, providing real-time updates, highlights trends and displays key performance indicators through easy to interpret interfaces.
Collaborate with the Stevens Alumni Association, key volunteers, divisions and other campus colleagues to create and maintain synergies for involving alumni in support for the Institute.
Assist with the planning and successful execution of relevant alumni events.
A minimum of five years of progressive experience in metrics-driven volunteer management and with a strategic understanding of annual giving, preferably in a higher education setting. Experience with both quantitative and qualitative measures of engagement preferred.
Exceptional written and verbal communication, analytic, and organizational skills, as well as a demonstrated commitment to succeed in this highly externally facing position.
Ability to manage and prioritize multiple people, projects, and programs effectively as well as to sustain rigor in the anticipation and implementation of weekly, monthly, quarterly, and annual assignments and responsibilities.
Ability to exude a professional presence, especially with high-level campus leaders and institutional volunteers.
Ability to work evenings and weekends and to travel, as required.
About Stevens Institute of Technology
Stevens Institute of Technology, The Innovation University®, is a premier, private research university situated in Hoboken, N.J. overlooking the Manhattan skyline. Founded in 1870, technological innovation has been the hallmark and legacy of Stevens’ education and research programs for more than 140 years.