The Gerontological Society of America seeks an individual to direct the day-to-day oversight, planning, implementing, and executing of the organization’s strategic membership and marketing plans to ensure member engagement and growth. Develop and apply data driven plans for member recruitment, retention and engagement strategy. Responsible for marketing materials that support membership, annual scientific meeting, special events, publications, professional affairs/policy, products, and services directed to members, customers, markets and industries. On an ongoing basis, evaluate effectiveness of strategies, services, materials, benefits and policies. Serves as primary liaison to the Membership Groups following governing policies and procedures.

Direct the daily operations of the Membership function. Continuously monitor satisfaction with membership services, primarily through feedback, to detect and correct any dissatisfaction with services. Develop and implement improvements in procedures, methods and cost controls. Provide oversight for the management of all membership data entry, integrity, accuracy and reporting. Develop programs to collect and report on membership demographics, statistics, charts, graphs, reference materials, etc. Create membership related communications for organization publications spotlighting member achievements.

Provide leadership and direction for the development of strategic product marketing plans to achieve increased product awareness and market share. Oversee appropriate research and analysis to support and validate recommendations. Builds and extend organization’s visibility and mission through cohesive marketing and branding efforts. Lead cross-functional organizational efforts to maximize marketing opportunities. Oversee day-to-day product marketing and social media efforts for appropriate GSA products and services; including collateral (print) materials, web-based marketing initiatives, advertising sales, trade shows and advertising campaigns. Develop marketing/social media financial planning and budgets and integrates with other department financial plans.

In conjunction with the Vice President of Publishing & Professional Resources, create and deliver new professional resources, member benefits, and affinity programs. In conjunction with the Membership Manager, coordinate and build positive relationships to engage various Membership Group activities to retain members and increase renewals. Provide staff support as the primary liaison and resource to select groups following all governing policies and procedures. Track engagement levels throughout the year and serve as product manager for projects developed within these groups.

Direct competitive intelligence gathering and analysis on key competitors, potential partners, and other factors (i.e. economic) that may impact the organization’s products and services. Interpret information and generate internal reports and findings to inform business development/change decisions.

Facilitate effective and productive membership campaigns that meet recruitment and retention goals. Responsible for the member value proposition, positioning to appropriate audiences and highlighting member benefits. Develop strategies and programs to stimulate member engagement as a means of membership renewal. Analyze data and conduct research to align current engagement opportunities with member needs.

Promote and enforce the highest member service standards possible in responding to inquiries, requests, and comments from members and prospective members. Provide oversight for ensuring that policies, processes and procedures are designed effectively to ensure a high degree of customer service. Participate and support activities that focus on creating an internal atmosphere of customer service and ensure membership is everyone's business with in the Society.

Provide strategic direction and financial planning for the marketing and membership function as it relates to the organization’s strategic goals. Establish short- and long-range plans and goals to achieve the organization’s objectives. Meet or exceed budget targets and financial performance goals and objectives. Evaluate effectiveness of strategies, such as fee and membership category structures, services, materials, benefits, and policies relating to retention of current members and acquisition of new members and recommends changes as appropriate to attain goals. Complies with all organizational policies & procedures, and project milestones, that cross department lines such as those established by accounting (i.e. budget and on-going financial management), human resource (i.e. performance management), and information technology. Present to Leadership Team and volunteer leaders.