The Executive Director of Annual Giving & Deputy Campaign Manager at NC State reports to the Associate Vice Chancellor for University Development and is responsible for leading the strategy of engaging and developing a broad base of donors in support of NC State. The executive director plans, organizes and conducts a comprehensive multi-channel fundraising program for soliciting gifts from alumni, parents, faculty and staff, students, friends, and other identifiable prospect audiences of the University. The executive director works collaboratively to provide fundraising expertise to NC State colleges, departments and programs through effective and efficient centralized services and, where appropriate, customized individual initiatives. Additionally, effective working relationships with related campus offices, including university marketing, communications, alumni relations, advancement services, major gifts and others are essential to program success.
Essential Functions 1. Plans, directs and oversees all aspects of the university’s centralized annual giving program. Provides leadership in developing and administering a strategic plan and an annual operating plan for the continual growth of annual gift income.
In particular, the executive director will:
Design and conduct annual giving appeals for NC State’s various constituent audiences, including alumni, parents, students, faculty/staff, friends, and other identifiable prospect audiences.
Define and implement a multi-channel fundraising strategy, including mail, phone, email, social media, face-to-face solicitation and other (including new and emerging) methods and media.
Creates concepts and constructs messages for annual giving appeals and marketing efforts; Where appropriate, works collaboratively with internal and external communications offices to refine the annual giving case for support.
Provide annual giving fundraising expertise, guidance and support for college and program-focused annual giving initiatives; Augment broad fundraising appeals through the use of specialized annual giving campaigns and initiatives.
Manage a program of annual giving donor recognition societies/gift clubs and other broad-based donor stewardship in support of the university’s donor development and retention goals.
Design supporting marketing initiatives that teach and promote a culture of annual gift support among NC State’s students and other constituent audiences.
Achieve successful program levels of key fundraising program performance metrics, including donor acquisition rates, pledge fulfillment, donor retention rates, donor loyalty and donor development (upgrade) effectiveness.
2. Continually seeks new and emerging fundraising best practice for the NC State annual giving program. Ensures that the University’s annual giving program is a leader among its peers by maximizing current operating support from alumni and other constituents.
3. Assumes a consultative leadership role with unit annual giving programs, setting solicitation protocol and policy across campus.
4. Evaluates program results, and guides subsequent program strategies, through the use of data-driven evaluation and analysis. Collaboratively works to identify and implement those reports and program “dashboards” essential to monitoring program effectiveness.
5. Recruits and directs a team of dedicated annual giving professionals with skills necessary for effective program implementation.
6. Manages a team of leadership annual giving fundraisers managing portfolios of prospects for personal cultivation and solicitation of high-end annual gifts.
7. Manages the annual giving program’s operating budget — efficiently using program resources and maximizing program results in a complex University environment.
8. Builds and maintains effective partnerships with alumni relations, advancement services, academic colleges, departments and programs.
9. Builds and maintains effective partnerships with external vendors and suppliers wherever necessary to leverage resources and program productivity. Ensures quality control and effectiveness with all external vendor relationships.
10. Works effectively with frontline fundraisers/major gift teams and college deans and development officers to determine respective annual giving participation and revenue goals and donor development strategies.
11. Aligns with NC State’s overall donor development goals and objectives for identifying, qualifying, cultivating, soliciting and stewarding gift prospects and donors.
12. Integrates NC State annual giving into the broader schedule and structure of NC State capital campaigns.
13. Builds and maintains a best-practice, growing annual giving office.
14. Functions as an analyst, strategist, lead planner and partner to the Associate Vice Chancellor for University Development pertaining to fundraising campaigns.
15. Conduct comprehensive peer benchmarking for University Development and around campaign planning.
16. In collaboration with the AVC and working with university leadership, analyzes program ideas, develops concepts into new programs, and reimagines existing programs to meet funding source requirements to address university-wide, annual, and unrestricted program needs.
Bachelor’s degree required
Seven or more years of experience in higher education fundraising that includes Annual Giving with increasing management and leadership responsibilities
Departmental Required Skills:
Strong leadership, managerial and supervisory skills and a track record of success in developing, creating and leading a highly-motivated staff of fundraising and support professionals
Knowledge of fundraising principles and an ability to engage in a complex development program at a major public university; Experience with the integration of annual giving into an organization’s greater fundraising goals
The ability to work independently as well as collaboratively with central university development staff as well as college, department and program colleagues to achieve collective and respective goals
Demonstrated past success in the strategic execution and management of a comprehensive, multi-channel annual giving program across a range of campus prospect audiences, including alumni, parents, employee, students and friends
The ability to organize and complete complex tasks on deadlines
A commitment to higher education and an ability to articulate a compelling case for annual gift support of NC State
The analytical ability to evaluate results, and recognize fundraising opportunities
Demonstrated experience and effectiveness in face-to-face fundraising
Outstanding verbal and written communication skills
The ability to hire, train, manage, motivate and supervise a team
The ability to develop and monitor budgets and timelines
A positive attitude, a proven ability to work successfully with diverse populations, and demonstrated commitment to promote and enhance diversity and inclusion
Preferred Experience, Skills, Training/Education:
Knowledge of NC State University
Internal Number: 00007445
About NC State University
North Carolina State University (NC State) was founded in 1887 with the purpose of creating economic, societal and intellectual prosperity for the people of North Carolina. Today it is the largest university in North Carolina with more than 34,000 high-performing students, 8,000 preeminent faculty and staff and 205,000 alumni. NC State is known for its leadership in research, education and service and as a research extensive university, is recognized for its strengths in science, engineering and technology. The University ranks among the top public national universities and one of the best values in higher education. A top spot for job-seekers and educated professionals, Raleigh is nationally recognized as a leading urban center and consistently ranks as one of the best cities in America to live.